A follow-up email to clients is an effective way for freelancers to stay on top of their projects, build better relationships with their clients and improve their reputation. This type of email is typically sent after the project has been completed and can be used to check in on the client’s satisfaction with the project, solicit feedback and ask for referrals. A follow-up email should be sent promptly, be brief and polite and should include relevant information such as the project timeline and payment terms.
For experienced freelancers, a follow-up email serves as an important reminder that the job is finished and that the client should be billed or paid. For new freelancers, this type of email helps build relationships by demonstrating professionalism, reliability and trustworthiness. A follow-up email also provides the opportunity to request a review or ask the client if they know of any other job opportunities that could be relevant. Taking the time to thank the client for their business is also important and could be included in the email.
See also: Client Referral